Last updated: 12 October 2026.
Who is responsible
Rafael Henning, trading as SofterHour, 322 Shenley Road, WD6 1TT, United Kingdom is responsible for customer information collected by SofterHour. Contact raf@bhopstudio.com about privacy questions or requests.
Information we use
When you contact us or place an order, we use the information you provide, such as your name, email, delivery and billing details, order information and messages. Our store platform also processes technical information needed to operate the website, secure sessions and maintain a basket.
Why we use it
We process order and delivery information to fulfil our contract with you; transaction records to meet legal obligations; and support and security information for our legitimate interests in resolving enquiries and preventing fraud. Marketing messages and optional tracking require consent where the law requires it. You can withdraw consent without affecting earlier lawful processing.
Who receives it
Shopify hosts this store and provides commerce services. Payment providers process payments. Our fulfilment supplier, CJdropshipping, and delivery carriers receive the information needed to dispatch and deliver orders. Our products ship from our partner warehouse in China, so fulfilment involves processing outside the UK. We use appropriate safeguards where required for international transfers. Authorities or professional advisers may receive information where necessary for legal obligations or claims.
Retention and your rights
We retain information only for as long as needed for orders, support, required business records and legal claims. Depending on the circumstances, you can request access, correction, deletion, restriction or transfer of your information, or object to processing. Contact us using the details above. You can also complain to the UK Information Commissioner's Office.
Cookies
Essential cookies support functions such as your basket and secure checkout. Optional analytics or advertising cookies are subject to applicable consent requirements. Your browser lets you remove or block cookies; blocking essential cookies may affect shopping functions.
For Shopify's own processing, see Shopify's privacy policy.